Viewability Deep Dive; Pinterest Ads On The Home Feed
“The only way you can truly achieve that for publishers is baking that technology natively into the ad server as opposed to an after-the-fact report.” Mohan's counterpart at AOL, David Miller, disagrees: “While most ads can be measured as viewable or …
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The Push For Web Ad Viewability Proving To Be Nightmare For Publishers Early …
“The industry needs to aspire to 100% viewability. Full stop,” said Mr. Mohan. “The only way you can do truly achieve that for publishers is baking that technology natively into the ad server as opposed to an after-the-fact report…at which point it's …
Read more on Wall Street Journal (blog)
Come convertire le attività di digital marketing in vendite? Partecipa GRATIS al …
Il primo appuntamento dei Ninja Talks è dedicato all'advertising online e ai suoi segreti. Mercoledì 11 febbraio dalle 18 alle 19 conosceremo Alfonso Mariniello, direttore commerciale di Adform che parlerà di adserver, tag management, path to …
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